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Tiphaine Illouz
Portrait | 15 janvier

When innovation becomes deliciously regressive
Nicolas Beretti, high wired brain of Brainswatt, has a thing to provoke innovation: Lego bricks.

 © Pluris
“Innovation has nothing innovant”. This is how Nicolas Beretti most often starts, the highly wired consultant at the head of BrainsWatt Practise, in his conferences of fake style one man show. «Innovation has become an everday word that has no more meaning but is inscribed in the DNA of man since he exists”: climb Everest, walk on the moon or light a fire man has always searched to push his limits. Here is innovation no more no less!

Where to situate innovation?

“Especially not in a laboratory de R&D. it should be a global opening of a firm to avoid the case of Kodak.” Or how to turn your back on the innovation of numeric photography. Next to fixed in their way firms whose chances of survival are nil,certain overactives create autonomous entities charged to create the break.“If a firm becomes a cage their best elements leave to start their own business. A firm should know how to develop competences internally. Amongst the good examples, 3M, Danone, Général Electric et Pernod Ricard who have recently installed apart from the traditional quarters a commando of seven young creators named BIG (Breakthrough Innovation Group), Gutenberg, their first project is a connected bar made of books containing alcohols, and a support platform for on line services.”
These entities who exist besides a core businessand new business to be developed allow to forsee the future and to structure the firm in a way to always enrich the experimental part without neglecting the heart of the firm. “A firm is not made to innovate, it's a system made to optimize. It has to destructure first concentrating on the turnover from the "most rentable products" then on the turnover and growth in investing new services or products, finally an innovative laboratory without core business, no innovation !”

How to be capable of innovation?

To innovate a firm must first feed their workers, help them to keep their eyes open inspire them, Nicolas Beretti proposes under different forms, shower the teams with well chosen examples to scatter the seeds.“Innovation goes in pair with a change of mentality, as it is not possible to demand innovation with a guaranteed success. Failure must be accepted, know how to seize a chance and encourage rebounds.”
 © Pluris

To decide and innovate: and if we played with Lego!

Developped with the colloboration of MIT the Society Lego has put into place the Lego Serious Play a tool for making decisions in the form of a game particulary appreciated by Nicolas Beretti. “It's a fun method and particularly efficient instead of 4 months and a series of never ending meetings you need 1h the condition being to precisely formulate a question and a problem.” Even the most sceptic finish by being taken in by the game. Before starting a warm up is necessary “to deconstruct the rational man and awaken the child that sleeps within.” In the end, the problem is modeled on the table, as is the solution.

Banking on Aikido, or how to put technological sources in use for profit in the social and environment

“Deforesting is industriel, reforesting will also be industriel”, repeats Nicolas Beretti. As he is persuaded: only technology can make things change. As an example he cites the english start up BioCarbon Engineering founded by Lauren Fletcher, former engineer at NASA, who has for objective to plant a billion trees in a year thanks to drones. “Out of all secteurs, the most innovating is that of Social Economy and solidarity,” on this principal Nicolas Beretti, has created Stay Home a start up that proposes the temporary buy back of seized properties thanks to participated buying(Crowdbuying). His next challenge? Animate a programme to create a viable start up from scratch in 100 days. Hoping it will be social and solidaire.
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Crédits photo : Pluris, DR
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