Jeanne Mallet
Recommandation | 25 mai
Today, brands’ new darlings are on Instagram. Someone’s daughters, models or fashionistas, they stage their perfect life from Coachella to the first rows of fashion shows.
For two years, luxury brands have become conscious of their influence, and they are fighting for their prescribing power. In one post, these fashion gurus can bring a product from anonymity to stock shortage everywhere in the world. Not surprising on a network where the commitment rate is 60 times the one of Facebook, although the users are four times fewer (400 million against 1.6 billion).
To benefit from their aura, brands are ready to pay the price: between 10 and 50,000€ for one posted photo, sometimes twice more for a day dedicated to the brand, beside the many practical advantages they get (free products, dream trips, invitation to events). A glamourous life for a small effort from which these Instagram fashion icons managed to benefit.

Chiara Ferragni

She is undoubtedly the most famous instagramer right now. Forerunner, she launched her blog “The Blond Salad” in 2009, and constructed a genuine empire on her off-key style and her model looks. After becoming an ambassador for Guess and Dior, she launched her own clothing line in 2013. She was so successful that the Harvard Business School published a study on the “Ferragni phenomenon”.


Une photo publiée par Chiara Ferragni (@chiaraferragni) le

Caroline de Maigret

A typical Parisian icon, Caroline de Maigret was first known for her modeling career. On Instagram, she shares her artistic crushes night and day. Thanks to her professional experience and her international fame, she even wrote a book: How to be Parisian, Wherever you are.

  How to be Parisian, Wherever you are, by Caroline de Maigret, co-written with Audrey Diwan et Sophie Mas, Random House Editions, 2013, 272 p. , 24 €

In @fendi yesterday at the show #fendifw16 Navy &Black Love RG @super__ko🇮🇹

Une photo publiée par Caroline de Maigret (@carolinedemaigret) le

Kristina Bazan

Kristina Bazan’s story is the tale of a modern Cinderella, who came from a humble Byelorussian family, before becoming an ambassador for Piaget, Vuitton and L’Oréal. Book, record: she capitalizes on her little princess look with her big blue eyes, while firmly managing her accounts and her image.

Cheers to @revolve for throwing the sickest party of Coachella 👅👊🏻 #Coachella2016 #revolvefestival

Une photo publiée par Kristina Bazan (@kristinabazan) le

Garance Dorée

A French success story, Garance Doré began with a simple illustration website. Soon acknowledged as a “look hunter”, she was one of the four front-row bloggers at the Dolce & Gabbana fashion show in 2009. A true consecration for this young Corsican arrived in New York in 2010.

Aimee Song

The second most influential blogger after Chiarra Ferragni, Aimee Song manages a Facebook account, a blog, a Youtube channel, and an Instagram counting over three million follower in parallel to her work as an interior designer.

Was almost too hot to wear a jacket in Tokyo today but it's part of my outfit so... Anyone feel me?

Une photo publiée par Aimee Song (@songofstyle) le

Jeanne Damas

The new Jane Birkin, Jeanne Damas gets her inspiration from her Parisian life. Thanks to a masterfully handled newsfeed, the French “it-girl” managed to build a genuine identity, which she uses as a springboard for her brand Rouje created in 2016, and staged on her Instagram account, of course.

Sunday 🌻🌷💐 @rouje #lesfillesenrouje

Une photo publiée par Jeanne Damas (@jeannedamas) le

Crédits photo : NOSF / Chiara Ferragni
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6 instagramers who influence fashion à un ami.
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