Where the hell is Matt?
Matt has danced over the world for more than six years and brought back one the most appealing videos of the internet.
Matt is a 37-year-old deadbeat from Westport, Connecticut who used to think that all he ever wanted to do in life was make and play videogames. In early 2003, he quit his job to go wandering around Southeast Asia until the money ran out. A few months into his trip, he and his friend Brad were taking pictures on the streets of Hanoi when Brad said « Hey, why don't you stand over there and do your stupid dance. I'll record it. » Matt did it, and he thought it looked pretty funny, so he kept on doing it everywhere he went. That turned out to be a very good idea. He put the video of his dancing adventures on his blog, and then in 2005 he found it on a new site called YouTube, where some kid had uploaded it, pretending to be him, and like a million people had already watched it. The kid was collecting donations and apparently got about $200 out of it. Good for him. Matt briefly got micro-famous as « That guy who dances on the internet. » In the midst of all that, Matt got an email from a chewing gum company called Stride. They asked if he'd be interested in making another dancing video for them. He asked if they'd pay for it. They said, « Yeah. » He asked if he could go wherever he wanted. They said, « Pretty much. » So he said, « Sure! » That actually happened. The second video made Matt even more micro-famous, transitioning briefly into quasi-famous. He mostly just danced in front of iconic landmarks, but along the way he went to Rwanda, and since there aren't any landmarks there that you'd want to dance in front of, instead he just went to a small village and danced with a bunch of kids. Who joined him immediately and without hesitation, being the best thing that happened to him on the trip. The kids taught him that people are a whole lot more interesting than old landmarks and monuments. Matt went back to Stride and told them he did it all wrong and they needed to send him around the planet again. They said, « Okay, » and in 2008 he put out another video that showed thousands of people laughing, smiling, and goofing around together. It took him five years and three tries, but he finally got it right that time. The internet exploded. Matt briefly went from quasi-famous to not-entirely-un-famous. Visa hired him to do his dance in a series of TV ads that air across Asia and the Middle East, which introduced him to a thing called « Business Class », and meant he didn't have to worry so much about money anymore. There was one thing left he wanted to say that the other videos hadn't quite said. Knowing that it was the sort of thing going to make a sponsor uneasy. Matt decided to take what he'd earned from endorsements and invest it into another video. Matt put his fourth video out in 2012. 2012 Video
Crédits photo :
Article paru dans le numéro #19 ŒUFS EN CHOCOLAT
Recevoir le magazine Inscrivez-vous pour recevoir chaque semaine l'essentiel de la culture, du business et de l'art de vivre.